ThaiLoveLines upgrades social networking as users get younger
ThaiLoveLines, Thailand’s largest dating site has upgraded the Social networking facility on the site as it has emerged that over 27% of users now use the site for social interaction.
'The vast proportion of our users still use our dating site to find relationship partners and it is still the case that the majority of our male members are international members,' says Joseph O’ Connor, Operations Director of AtlanticThai Internet Co. Ltd., which operates ThaiLoveLines from Muang Thong Thani near Bangkok. 'International dating has now become fun and a little more casual,' says Mr. O’ Connor.
The median age of male users on ThaiLoveLines has been reducing since the website was launched in 2007 and now stands at 37 years. This is due to a growth in the number of younger people seeking relationship partners from Thailand and around the world. 'In spite of the recession, younger people in developed countries are looking outwards,' says Mr. O’ Connor. 'Our new social networking facility allows users to build up a social network, post galleries and private photos, e-mail and chat in a live circuit which is additional to other dating services on the site such as matching, favorites and online chat.'
The new social networking service introduces a new photo Gallery service on ThaiLoveLines where users can request photo galleries and upload unlimited galleries with a gallery viewer. The new service also includes a Private photos feature where users can share more private photos with users online that they have designated favorites.
The new social networking interface highlights the site’s partnership with the online internet radio service Capitol.fm Hitz Bangkok with a live playlist and automatic flash player. Capitol.fm now has nearly 100,000 listeners each month with listeners from nearly every country in the world and key cities. The internet radio aimed at 25-55 year olds features oldies from 60's 70's and 80's together with contemporary Top 40 hits and news on the hours from CBS news in New York. 'We are gradually developing an online dating community on ThaiLoveLines but we are equally focused on making our dating site more effective at forging relationships.'
ThaiLoveLines.com now has over 196,000 registered members and successfully creates relationships online on a daily basis. In May 2010 a survey showed that 55% of those seeking a new relationship were successful on ThaiLoveLines.