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(Above)The ThaiLoveLines affiliate scheme now accounts for 23% of new registrants on Thailand's No.1 dating site and is being upgraded to provide more support and information to affiliate partners.

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ThaiLoveLines affiliate programme reaches critical mass worldwide has brought the number of affiliate or partner websites to 516 since the launch of its affiliate scheme for partner websites in 2008. The company has now begun upgrading its Affiliates programme to offer more information and support to affiliate websites.

Now website partners in Thailand and worldwide now contribute 23% of all new memberships on ThaiLoveLines. The site recently reached over 100,000 members and is growing on a daily basis.

'This level of affiliate partners means that our affiliate programme is now significant driver of traffic to our site,' says Pranee Theepsawang, Affiliates Manager, 'The key to the success of our affiliate scheme is a disciplined approach to administration. We have actually lost very few partners since we upgraded our programme in 2008.'

The Affiliate Programme offers:

• Payment to partner sites on clicks, approved profiles, photographs uploaded and on Premium membership payments.
• A generous 50% commission on all Premium memberships even from members who repeatedly upgrade their membership.
• A comprehensive affiliate center where each affiliate can see their performance down to the last clickthru and accounts information.

Affiliate Partner sites are predominantly websites offering news and in formation on Thailand or international dating.

‘One of the key aspects of our programme is the emphasis on partnership and a 50/50 split with our affiliate partners so that they can take a long term view’ says Joseph O’ Connor, Operations Director of AtlanticThai Internet Co Ltd. ‘One of the most encouraging aspects of all this is that we are recording more and more repeat customers as our product offering widens and we introduce more facilities.’